Reporting and feedback are vital for any agency managing social media marketing campaigns for clients. Properly setting up measurement systems and interpreting statistics from these campaigns are key. By pulling information from various social media platforms like Facebook, Instagram, and LinkedIn, and using monitoring tools, portals, and dashboards, you can enhance the feedback given to clients. This not only allows you to present data in a user-friendly format but also helps you identify areas for improvement in future campaigns.
Various tools today help businesses and agencies track the performance of their social media marketing. Some of these include Google Analytics, ShortStack, SHIELDApp, Keyhole, Curalate. Subscription-based apps and platforms like TapClicks, offer detailed analysis and customizable dashboards, bringing all relevant data into one dashboard via live API connections.
Content for a social media report will depend on the KPIs and metrics set by the agency and its client for each campaign. However, three critical elements are Audience Presence and Demographics, Web Traffic, and Conversion Rates. Reports should be accurate, engaging, and easy to understand, with an introduction and an overview of the report鈥檚 contents, sectionized reporting for each social media channel, and a summary of the overall success of the campaigns.
To add more value, social media reporting should include use of Multiple Analytics Tools, Regular Reporting Schedule, Content Analysis, Attribution Modeling, Sentiment Analysis, Narrative Reporting. It’s essential to stay updated with evolving social media trends and tools, update your reporting approach with new insights and best practices, and offer training to help your clients up-skill in social media marketing.
