Companies aiming to rank well for keywords in 2024 can’t ignore using ethical strategies to build backlinks. Google has identified quality backlinks as one of the top three ranking factors, along with mobile optimization and high-quality content. Hence, businesses that want to improve their search rankings need to adopt ethical, organic link-building approaches.
Using unethical or black hat link-building tactics can lead to penalties from Google and other search engines. This article will explore ways to build organic links and avoid mistakes that could harm your domain authority and rankings.
Backlinks play a significant role in a website鈥檚 ranking. Content and links are crucial indicators in page ranks, along with domain URL, age, site speed, and user experience (UX). Therefore, businesses looking to improve their organic search rankings should invest in building organic links.
Research shows that 84% of SEO specialists believe link building is crucial for businesses. Backlinks act as a ‘vote of confidence’ from one site to another, especially when coming from high domain authority (DA) sites.
The only way to improve search engine rankings is through ethical link building, which includes:
– Link Reclamation
– Guest Posting
– Creating Guides and Infographics
– Link Insertions
– Trending Topics
– Internal Link Building
If this feels overwhelming, consider hiring link-building services to create an effective plan for your site.
Before building new links, ensure your on-page SEO is in order. Make sure your target keyword is visible on your site so search engines understand its relevance. Conduct competitor research to see who ranks for that keyword.
Organic link building requires creating content that grabs your audience鈥檚 interest and encourages publishers to link to your site. Approaching sites for backlinks should be done thoughtfully.
Link building is an effective way to improve your website鈥檚 ranking, but it must be done right. Strategies like link reclamation, guest posting, creating guides and infographics, link insertions, discussing trending topics, and internal link building can help build ethical links and strengthen your domain authority.
Take your time to practice each strategy and consider upskilling through online training. Alternatively, hire link-building or SEO services to implement the right system for your site. Focusing on creating content that caters to your customers will make the link-building process more natural and effective.
