In the realm of fashion, businesses often utilize branded clothing ranging from hoodies, t-shirts, baseball caps, to hi-vis jackets. Such items may consist of customer merchandise or staff uniforms. To ensure your logo looks appealing and the clothing is comfortable, particular aspects need consideration.
Depending on fabric, design complexity, durability, and budget, branding of clothing varies. Several methods for printing logos on clothing exist and you must choose the one that fits your fabric, budget, and design. Embroidery is one such method where your logo is uploaded to a stitching machine that sews it onto the fabric. This method is suited best to thicker fabric items.
Screen printing is another preferred choice, particularly for larger quantities of items such as branded t-shirts. The method involves the creation of custom screens for each design, promising durability and longevity.
There are other methods such as Vinyl sticker transfers that are less expensive, albeit less durable. This method involves printing your design on a special paper and pressing it onto the fabric using heat, but the design may peel off if washed with hot water.
Promoting brand awareness is vital for marketing. Clothing is typically used as branded merchandise for promotional events or to celebrate key achievements. Organizations choose branding methods based on budget, target audience, and clothing type, often combining techniques to cater to their unique needs.
