In 2022, video content remains a dominant force as more people become interested in video-making. This guide helps you understand the importance of videos for promotion, what makes them trend, the key differences between YouTube and TikTok, the latest trends, and tips for creating popular videos.
Video content is crucial for building trust, connecting emotionally with customers, and boosting conversions and sales. Videos are expected to account for 82% of all internet traffic in 2022.
Trending videos often share characteristics like being natural and unscripted, timely, of widespread appeal, high quality, emotive, and shared widely on social media.
There are significant differences between YouTube and TikTok. TikTok focuses on short videos and has a younger audience, it uses a unique algorithm for promotion and creators usually need just a smartphone. In contrast, YouTube caters to diverse content and audience, relies on recommendations and subscribers for promotion, and creators often need more advanced equipment.
To create trending videos, one has to choose a niche, stay updated with trends, use eye-catching thumbnails, and relevant hashtags. Focus on creativity and uniqueness, maintain consistency in posting, ensure high-quality, and promote videos on social media platforms. The content on YouTube often revolves around How-to, challenges, gaming, live-streaming, product reviews, reactions, music videos, trailers, humor. For TikTok, popular content includes dancing, lip-syncing, cooking, art, animal videos, humor, satisfying videos, and collaborations.
By following the tips and trends outlined here, one can create impactful content that effectively promotes a brand or product.
