Is your business falling behind competitors on social media? We have some great tips to help you do better on Instagram. Spending time and money on social media can sometimes feel like a waste if your campaigns aren’t hitting the mark. You might want to gain followers and improve engagement and conversions, but the results just aren鈥檛 there.
Instagram Story Visuals Matter
This post is all about crafting standout Instagram stories for your business and why it’s worth putting a bit more effort into their visual presentation. People love visuals, so using images, videos, and creative backgrounds in your Instagram stories can help you achieve your lead generation goals.
If you’re already creating Instagram stories, that’s fantastic! Now, let’s ensure those stories attract more followers and boost engagement and conversions. A handy trick that seasoned Instagram marketers use is Instagram story background templates.
Instagram users expect high-quality visuals, especially from businesses. Marketing on Instagram requires creativity, and your stories should inspire rather than blatantly promote your products. The goal is to craft engaging stories around your offerings. Spend time perfecting the message first, then focus on creating an impactful, on-target background.
How To Use Instagram Story Background Templates
Start with an Instagram story background template, then customize it to make it unique to your brand! Add your own photos or videos during the customization process, or look for resources that offer copyright-free media if you need images or videos that aren鈥檛 yours.
Add Photos and Videos
Websites like Unsplash and Pexels offer copyright-free images you can use.
Add Your Message
Next, use your preferred fonts and colors to write a message over the images. You can add a vocal message or background music, change the background color, and even include animations.
Why Instagram Stories Trend
Trends come and go, so marketers need to keep up to stay relevant with their audience. Right now, video content is king, as seen from the popularity of TikTok and Instagram. Instagram stories are ideal for creating daily content. Creating videos and making them visually appealing within Instagram stories is straightforward. Your audience will appreciate the improvement in your marketing efforts.
