Have you ever noticed the “Trending on YouTube” tag on certain videos? This happens when YouTubers actively market their videos to earn more money through ads or planned strategies. YouTube trends evolve yearly, much like a chameleon changes colors, reflecting human nature.
If you’re thinking about starting or already have a YouTube channel, you’re in the right place. While we’re all somewhat familiar with YouTube marketing, there’s always more to learn. This article will highlight the YouTube marketing trends to watch for in 2023.
YouTube boasts around two billion active users each month, a number that has grown significantly, especially during the pandemic in 2020. Video content was in high demand for remote work, meetings, online learning, tutorials, and leisure activities.
When it comes to earning on YouTube, it’s not just about views. Ads that run before or between videos also generate income. For instance, a channel with just 1,000 views on an ad can make about $18. How many followers does your channel have? Besides sharing content, consider how you can leverage ads for earnings.
Top 10 YouTube Marketing Trends for 2023
1. Live Streaming
YouTube offers a popular “live stream” feature. Just like influencers go live on Facebook or Instagram to build customer trust, you can do the same on YouTube. YouTubers often go live while eating, shopping, or even walking around, making it a more engaging experience than regular videos. Make sure to promote your live stream link 48 hours in advance and share it across all social media platforms. According to HubSpot, 17% of industries use live streams to strengthen their social media strategy.
2. Gaming
The gaming community on YouTube is massive and growing, especially in Asia. PewDiePie, the most-subscribed gaming channel, has over 110 million followers, while Fernanfloo holds the second spot with 42.4 million. Popular games like Minecraft and Roblox attracted billions of views in 2020. Gamers often highlight their equipment, from mice and keyboards to microphones. Quality screen recording tools can enhance your videos.
3. YouTube Ads
YouTube ads might be annoying for viewers but are a boon for YouTubers. Unlike expensive TV commercials, YouTube ads are more cost-effective and highly effective. About 40% of shoppers discover products through YouTube videos, and 84% of YouTube ads are more likely to catch viewers’ attention compared to local TV ads. Types of YouTube ads include skippable and non-skippable ads, bumper ads, discovery ads, and non-video ads. In 2019, preload ads saw a 29% response rate, according to Statista.
4. Product Promotions
Similar to blogging, you can promote products in your YouTube videos. Many renowned brands collaborate with YouTubers for this purpose. Sharing your daily life in vlogs while showcasing products can also engage your audience and drive product interest.
5. Uploading Shorts
With the rise of short-form content, YouTube introduced “Shorts” in 2020. These 60-second clips are similar to TikTok and Instagram reels and allow users to make quick, engaging videos. YouTube even announced a $100 million fund for Shorts creators. Videos under 90 seconds have a 50% retention rate, making them an effective marketing tool.
6. Storytelling
Creating a compelling storyline around your products can captivate viewers and effectively promote your brand. According to video marketers, 95% say they better explain their products or services through video.
7. Living a Sustainable Lifestyle
The economic impact of COVID-19 has led many to adopt more budget-friendly lifestyles. Showcasing how to live sustainably can be a powerful marketing strategy, appealing to viewers looking to cut costs.
8. Video Sequential Marketing
Video sequential marketing involves a series of videos promoting a product or brand, creating a more engaging and memorable experience. This technique helps build trust and is increasingly popular among businesses. According to Insivia, over 95% of viewers retain messages delivered via videos.
9. How-To Videos
Educational content is always in demand. How-to videos can showcase your skills and promote your brand while offering valuable information to viewers. A Pew Research Center survey found that 51% of U.S. adults use YouTube to learn new skills.
10. Immersive Shopping
Ever bought something after watching a YouTube video? That鈥檚 immersive shopping. It creates a seamless path from content to purchase, building trust with your audience. According to reports, 72% of customers have bought products seen in online videos, and 86% of businesses now use this strategy.
Conclusion
Setting up a YouTube channel or improving an existing one is all about understanding and leveraging the latest trends. From live streaming and Shorts to immersive shopping and how-to videos, these strategies will help you stand out and succeed in 2023. Happy marketing!
