Starting Your Business Journey on TikTok: A Novice’s Guide

The content of the article states: If you’re looking to learn how to use TikTok for your business, this guide is for you. It will show you how to build a community, establish your brand on TikTok, and keep an eye on what your competitors are doing. The uniqueness of TikTok lies in its engagement model which is unlike other social networks. TikTok鈥檚 primary audience includes the Gen Z demographic, it consequently offers a great platform to build customer loyalty over time and perfect your video marketing strategy. It offers two types of accounts: Personal and Business. A Personal account provides basic functions and is a good starting point, on the other hand, a Business account focuses on marketing and metrics, offering complete analytics and advanced marketing tools. When you accumulate over 1000 followers, you get access to several features like Ads manager, creator marketplace, business toolkits, and eCommerce solutions. TikTok鈥檚 advert creation tools are designed to be user-friendly and help you with target audience selection and goal setting. It offers both simplified and custom modes for advertising to suit your budget and needs. A TikTok Business account gives you more features, promotional control, and analytics compared to a Personal account. It can be worth paying for extra visibility to quickly gain followers and make your mark on TikTok.