Email marketing is a strategy used by small businesses, big brands, and social media platforms. It’s a method that needs to be eye-catching and pertinent to your audience to gain results including clicks, conversions, a good brand reputation, and higher subscriber retention. One creative method to achieve this is by including a video in your email which plays automatically.
Video in emails can boost open and click rates while reducing unsubscribe rates. Tools like Viewed make it easier to include videos in your marketing emails. With SaaS video production and hosting, you only have to:
1. Upload your video to a video host,
2. Copy a snippet of code,
3. Paste the code into your email marketing tool.
If successful, the video will show up in the midst of your email and will play when opened. This instantly gains the attention of your recipient. Personalizing the video by adding the recipient’s name can make it even more engaging.
Though email providers used to struggle with videos playing automatically, technology has made it easier. Customizing the rest of your email can involve a compelling subject line, the use of other media forms, and a clear call to action.
A video in an email is engaging because of the visual attraction, the surprise of an autoplay video, the uniqueness it brings, and the engagement a viewer has with a video versus a large block of text.
If you鈥檙e considering adding video to your marketing emails, consider these extra tips:
1. Spend time perfecting your subject line to ensure open emails,
2. Use subscriber data to send highly relevant content,
3. Personalize your videos,
4. Keep an eye on your email marketing analytics.
Adding video to your marketing emails is a relatively new but effective strategy. It can make you stand out from the competition and fortunately, you don鈥檛 need to be an expert to give it a try.
